Thursday, June 22, 2017

3-D Virtual Tours -- an awesome way to draw attention to Sacramento listings from out of area buyers!

Last month, the Wall Street Journal reported that Sacramento is one of the hottest real estate markets in the country right now. Multiple offers. Homes selling in just a few days. Homes selling for more than their listing prices. Why is this happening? The heat of our local Sacramento real estate market is due to many factors, and among them is buyer demand from bay area residents looking to purchase more affordable homes here in Sacramento.

Home prices in Sacramento are, in many cases, less than half of the median home prices in the bay area. For example, according to the California Association of Realtors, the median home price in San Francisco County in May 2017 is $1,501,680. Santa Clara County's median home price is $1,200,000. Alameda County's median home price is $862,000.

Sacramento County's median home price for May 2017 is....wait for it....$342,100. I don't think you need to be an expert at math to realize this is a screaming deal by comparison. So it is not surprising that people who can work from home, or who are willing to commute, or find comparable employment here in Sacramento would prefer to pay our far lower home prices.

So why do I mention all this? Since many buyers are conducting their home searches remotely from a hundred miles away, 3-D virtual tours have become a KEY piece of my marketing strategy for my listings. I have gotten LOTS of attention from out-of-town buyers who can virtually walk through my if you are thinking about selling your Sacramento home, and your Realtor is not doing professional photography and 3-D tours, you are probably working with the wrong agent. You will miss a large chunk of the buyers in the Sacramento market by not giving them adequate tools to virtually explore your home listing.

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