Is 2025 the year you make a move? Here is a brief primer on how I help my clients list and sell their homes...

Selling a home is a major life decision that comes with many moving parts, especially in the dynamic Sacramento real estate market. Whether you’re a seasoned seller, or listing a home in a trust or probate estate, or putting your property on the market for the first time, navigating the selling process with clarity and confidence is crucial. Here’s a brief primer of the steps I walk through with my clients when counseling a seller to list a home for sale...

TL;DR -- I always strive to help my clients stay on top of market trends, assess what is in their best interest to optimize their sales price and net proceeds, and assist my clients to evaluate and think through their options as they move through the transaction. I welcome your call at 916-342-1372 to see if we are a good fit to work together.

Step 1: Estimate Your Home’s Value and Develop a Pricing Strategy -- One of the most critical factors in selling your home is pricing it correctly. As your real estate listing agent, I will prepare an estimate of your home’s current market value. This involves analyzing recent sales of comparable homes in your neighborhood, looking at competing listings, current market trends in Sacramento, unique features of your property. My goal is to strike the perfect balance on price, leveraging local expertise and data-driven insights to set a price that attracts qualified buyers and maximizing your profit and net proceeds. 

Step 2: Schedule Pre-Listing Inspections -- conducting inspections before listing can prevent surprises later. I am a huge advocate of this and have written about this extensively. Pre-listing inspections demonstrate transparency and provide buyers with peace of mind -- AND often will take certain repairs off the negotiating table up-front. I often say "disclosure is far better than discovery". If it makes sense to repair issues that arise up front, doing so in advance affords enough time to get multiple bids to ensure you do not overpay. 

Step 3: Complete Required Disclosures Up Front  -- California law requires sellers to provide detailed disclosures about their property, including any known defects or issues, and items previously repaired or remodeled. Common forms include: Transfer Disclosure Statement (TDS) and Seller Property Questionnaire (SPQ). I like to have these in hand when a property hits the market. Having these up front allows me to field questions from agents, and provide them to buyers. Often, providing these up-front will compel buyers to shorten their inspection or investigation timelines as well.

Step 4: Make Pre-Listing Repairs and Improvements -- Buyers are often looking for homes that are move-in ready. I counsel my clients to focus on repairs and upgrades that provide the highest return on investment, such as touching up paint, replacing old light fixtures, repairing exterior dryrot, refreshing front landscaping, etc. With each client, I provide tailored recommendations to ensure every dollar spent adds value and helps your home stand out in the market. 

Step 5: Stage Your Home to Impress  -- Staging helps potential buyers envision themselves living in your home. This might involve decluttering and deep cleaning, rearranging or renting furniture to highlight your home’s best features, adding finishing touches like fresh flowers or cozy throw blankets. While not every property needs to be staged, generally the homes that are presented well will sell faster and at a higher price.

Step 6: Craft a Winning Marketing Plan Effective marketing is essential to attract buyers. My comprehensive strategy includes professional photography including aerial drone shots, 3D virtual tours, print ads, social media and web optimized campaigns targeting buyers in Sacramento and beyond, hosting open houses and tours to maximize exposure. My goal is to put your property front and center for the right audience, ensuring maximum visibility. 

Step 7: Navigate Offers and Negotiate Like a Hell -- When offers come in, my role is to evaluate them thoroughly and advocate for your best interests. I create a spreadsheet to help my sellers compare the price and terms of multiple offers. Terms like timelines and contingencies are often extremely important in addition to price. Countering offers to achieve the best possible deal. Guiding you through buyer requests and appraisal negotiations. My goal is to ensure you achieve a transaction that aligns with your goals. 

Looking ahead to 2025, Sacramento’s real estate market remains robust, but it’s also evolving. I always strive to help my clients stay on top of market trends, and assist my clients to evaluate and think through their options as they move through the transaction. I welcome your call at 916-342-1372 to see if we are a good fit to work together.