Why I hire a professional photographer for my listings...

Recently I was with a professional photographer at one of my listings as we were readying it to hit the market, and just for fun I decided to take a couple photos of the house myself just to compare to the professional pics side-by-side. There's no comparison: my photographs are lame. The lighting is inconsistent, there is this bleary quality around the windows, the composition is not ideal, and the rooms totally look small.

The professional photographers I hire to shoot my listings are amazing. It is SO critically important in marketing a home to have amazing photos -- we want a buyer to emotionally connect with a home before they ever set foot inside. Good photos generate excitement, and excitement generates lots of showings, and lots of showings generates offers.