Wednesday, February 27, 2013

How I use Twitter to get my Sacramento short sale listings approved...

Let's just say when I negotiate short sales, I don't like to sit back on the fence and wait for things to happen. If you follow me on Twitter (@erinnstumpf) you may already know that I was not getting the response I wanted from a short sale lender (who shall remain nameless) for one of my own Sacramento listings this week...I know this is a Freddie Mac loan thanks to information I obtained from both the lender and the Freddie Mac loan look-up tool. So rather than wait, I thought I'd try to engage Freddie Mac directly to escalate this short sale file.

How would I do that, you ask? Freddie Mac is the 800-lb gorilla government sponsored enterprise that owns (aka, is the investor for) a large percentage of the loans serviced by the big lenders (your Bank of America, GMAC, CitiMortgage, Wells Fargo, Chase, etc). I tweeted them!

Twitter is an outstanding tool to get a company, or in this case, a GSE's attention. As you can see from this screen shot, Freddie Mac is all over it this morning. Twitter is just one tool in a large arsenal I have to help my short sales happen. Most real estate agents aren't connected to Twitter, and many who are don't think to use it this way. I know my clients appreciate my creative maneuvering to get their short sale transactions closed.

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